Lincoln High Street sits below a sea of plastic snowflakes. This can mean only one thing: it’s November. Displays and images all synonymous with the Christmas month of December, making their annual premature appearance.
It’s something you wil lalways hear people complaining about, and there’s even evidence to suggest this has been going on for a while. Asking people in Lincoln would suggest that these businesses who put these decorations up have no idea what they’re doing, as there are some strong feelings about this topic.
“We should just leave Christmas to December, because that’s when it is,” suggests one woman who believes that the meaning of Christmas is being destroyed by the amount of commercial activity that’s created.
Another man points out that he’s seen Christmas cards in August. “You get them in August or September time. It’s still summer time then and I’m totally against it.”
So why are businesses so keen for you to have your Christmas tree up the minute the last trick-or-treater has knocked?
Well one man in the street was a bit more sympathetic.
“I don’t like it [the early decorations] personally, but given the state of the British high street at the moment, they need to get any money they can, when they can.”
He’s actually right. We spoke to the manager at The Arbour Florists on Steep Hill (which has been hijacked by tinsel and tiny toy reindeer), and she pointed out that it’s all about catching someone’s eye.
Watch what she had to say below.